Further reading Fair Trade movement

The Fair Trade movement mainly consists of the World Fair Trade Organisation (WFTO), the Fairtrade Labelling Organisation (FLO) and the European Fair Trade Association (EFTA).


Find more information on the Fair Trade movement on the websites of the three main organisations.

Fair Trade Activists

Moreover thousands of volunteers are involved in the Fair Trade movement. Their support can be seen thanks to their active participation in projects, occasions and events such as Fair Trade Fortnight, World Fair Trade Day (second Saturday each May), Fair Trade at work or just simply by their daily choice during their shopping when they decide to buy Fair Trade products.

For more information about the Fair Trade you can also read the Eurobarometer surveys conducted by European Commission such as analysis on International TradeAttitudes of EU Consumers to Fair Trade Bananas or Europeans' attitudes towards food security, food quality and the countryside.

Fair Trade Towns

The Fair Trade movement is supported by people across all five major continents, which is showed i.e. through Fair Trade Towns. They are communities of people and organisations across the world, which are working to promote Fair Trade in their area and use their everyday choices to increase sales of Fair Trade products and bring about positive change for farmers and workers in developing countries. Becoming a Fair Trade Town is a shared achievement and an opportunity for local authorities, schools, businesses, community organisations and activists to work together.

In 2000 Garstang (North West England) was declared the world’s first Fair Trade Town. Since then the number of towns has increased over 1.250 in 24 countries all over the world and so 3 towns in the South have made their own self declarations as Fair Trade Towns: Perez Zeledon (Costa Rica), Alfenas (Brazil), and New Koforidua (Ghana).

The Fair Trade Movement

From modest beginnings over seventy years ago, the Fair Trade movement today is a global movement representing over two million marginalised producers and workers that are organized in nearly 1000 producer organisations across 70 countries in the South. The Fair Trade movement believes that trade can be a fundamental driver of poverty reduction and greater sustainable development, but only if it is managed for that purpose with greater equity and transparency than is currently the norm. It believes that marginalised and disadvantaged farmers, workers and artisans can develop the capacity to take more control over their work and their lives if they are better organised, resourced and supported, and can secure access to mainstream markets under fair trading conditions.

The movement brings together many actors such as Fair Trade Organisations, Labelling initiatives, Marketing organisations, national Fair Trade Networks, Fair Trade Support Organisations, Fairtrade Towns and academic institutions, specialised Fair Trade importers, civil society organisations in both the North and Global South, Churches, researchers and volunteers. All these mentioned, backed by consumers, are engaged actively in supporting producers and workers, participating in trade, and in awareness raising and in campaigning for changes to the rules and practice of conventional international trade.

The Fair Trade movement supports and works with both labelled and unlabelled goods. Therefore the overriding document for the movement is the Charter of Fair Trade Principles

Fair Trade Organisations

Fair Trade Towns

Fair Trade Activists

Fair Trade movement News


Fair Trade Organisations

The World Fair Trade Organization (WFTO) is a global network of Fair Trade Organizations and representative body of 383 members committed to 100% Fair Trade. WFTO is the main monitoring body of the integrated supply chains route and their members represent the Fair Trade chain from production to sale. All WFTO members are required to pass through the monitoring system, which is based on a Self-Assessment Reports (SAR). The SAR is an internal audit tool when members report on their adherence to the 10 Principles and provide the evidence to support their statement.

The WFTO operates in 75 countries across 5 regions. The network carries out its mission through campaigning, policy, advocacy, marketing, monitoring, certification and market access. It has elected global and regional boards voted from the membership by the membership.

Regional Networks of the WFTO: 

AfricaCooperation for Fair Trade in Africa (COFTA) represents 70 member organisations across 20 African countries

Asia: WFTO-Asia represents over 90 member organisations across 15 countries

Europe: WFTO-Europe represents 90 members across 17 European countries

Latin America: WFTO-Latin America represents 61 members who are united in 50 organisations, 8 support organisations and 3 networks

North America and the Pacific Rim: WFTO Pacific represents 25 member organisations across 7 countries on 3 continents

Fairtrade International is a worldwide association of 25 organizations that coordinates Fairtrade labelling at an international level. Fairtrade International sets international standards in accordance with the ISEAL Code of Good Practice on Standard Setting. One set of standards applies to smallholders that are working together in co-operatives or other organizations with a democratic structure. The other set applies to workers, whose employers pay decent wages, guarantee the right to join trade unions, ensure health and safety standards and provide adequate housing where relevant. Fairtrade Standards also cover terms of trade. Most products have a Fairtrade Minimum Price, which is the minimum that must be paid to the producers. In addition producers get an additional sum, the Fairtrade Premium, to invest in their communities. Moreover, additional standards apply even to specific products such as coffee, tea, fresh fruit, cut flowers, seed cotton, sports ball or timber. There are now thousands of products in more than 120 countries that carry the FAIRTRADE Mark.

Further Fairtrade International organizes support for producers around the world, develops global Fairtrade strategy, and promotes trade justice internationally. The members of Fairtrade International all produce or promote products that carry the FAIRTRADE Mark and together they are responsible for decision making within Fairtrade International. Half of the members of the Fairtrade International General Assembly represent producers.

Producer networks: 

Africa: Fairtrade Africa consists of 4 regional networks represents over 260 Fairtrade certified producer organisations in 29 countries

America: Coordinator of Fairtrade Latin America and the Caribbean (CLAC) represents 300 small producer organisations in 20 countries

Asia: Network of Asian and Pacific Producers (NAPP) represents 96 members in 11 countries



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