What are FTAO´s views?
The Fair Trade movement welcomes the growth of initiatives in the ethical trade area and the growing number of economic operators engaged in ethical trade, yet considers it is important that producers and consumers are given the right information to distinguish between these schemes.
There is no guarantee that a “new standard” (even if adopted by governments) is going to address this issue. Regulation would imply a high risk of watering down the Fair Trade standars, as laid down by the Charter of Fair Trade principles. The view that was confirmed by the European Commission in its Communication of 5 May 2010.
As a follow-up to the Ethical Trade Fact Finding Process, it should be ensured are “ethical claims” are substantiated by a robust and credible system (such as the system developed by the ISEAL Alliance and its credibility principles).