Fair Trade making its way into Eastern African consumers markets

On Tuesday 25 June, Kenya's leading newspaper Daily Nation published an article about the expansion of Fair Trade to Eastern African consumers markets, starting with Kenya.

Its author Liz Jarman, who is also a director of Fairtrade Eastern Africa, points out the constant change of the definition of global trade and business operations. A special focus is set on the way business is conducted at the domestic level where concepts such as social enterprise businesses and ethical production provide the basis for sustainable output models.

Moreover there is also a development on the consumer’s side. Kenyan consumers are also becoming more sensitive to the supportive programmes that guarantee the highest standards of quality connected with environmental and community benefits. That means that they are more open to buying goods and services at a slightly higher price for the simple reason that the extra payment is ultimately channelled to a moral cause — usually for the support of vulnerable communities and for the development of programmes aimed at addressing environmental effects caused by manufacturing practices.

The article puts Fair Trade at the centre of these innovations, and emphasises that Fair Trade represents a strong pathway for enhancing and achieving national, regional, and international social and economic growth. From development programmes crafted by international development partners to national socio-economic blueprints, the Fairtrade label amplifies the relevance of value addition on goods and services through observance of the globally accepted standards.

Farmers have now an equal say in Fairtrade International

(by Fairtrade International)

For the first time farmers from Africa, Asia and South America had an equal say in running the global Fairtrade movement at the Fairtrade International’s annual General Assembly, held in Germany on 12 June 2013.

The new composition of the Board of Fairtrade International reflects producer equality in decision making. It comprises four producer representatives, four market representatives and three independent members. The new constitution also empowers the board to take global decisions on matters of systemwide relevance.

Marike de Peña, vice-chair of Fairtrade International and director of the banana co-operative Banelino in the Dominican Republic, said the “unique” arrangement would help serve the interests of Fairtrade’s more than one million small farmers and their workers. She added: “This is what real empowerment is about.”

Previously growers and producers in the southern hemisphere had three out of 22 votes at Fairtrade International’s annual meeting, with the majority held by national Fairtrade organizations in the consumer countries of the wealthy north.

Under reforms begun five years ago, the constitution of Fairtrade International, the global co-ordinating body for the movement, was changed in January 2013 to give producers groups and consumer countries parity.

Chief Adam Tampuri, chair of Fairtrade Africa and the Gbankuliso Cashew Farmers Association in Ghana, said: “We are convinced that what we have just achieved in Fairtrade International is a very important breakthrough: people in the south are not just beneficiaries but, for the first time, co-owners.

“This is not the end of the story and we still have a long way to go, but this fundamental step is a source of great motivation for us to strengthen and improve Fairtrade in the years to come.”

Molly Harriss Olson, Chair of Fairtrade International, said: “Producers have always been involved centrally in everything that we do. In fact there is no major decision that is taken without their guidance and support.  

“But there is a big difference between having a seat at the negotiating table (or even a few seats) and owning half of the board room.”

Fairtrade General Assembly 2013

Celebrating Quinoa Cooperatives during the International Year of Quinoa

(by Lorenza Vianello, Altromercato)

Although it has been a traditional foodstuff in the Andes for thousands of years, quinoa has become a favourite of health-conscious consumers in Western countries. In fact, the Food and Agriculture Organization of the United Nations (FAO) has designated 2013 the International Year of Quinoa.

7. AIPROCA-quinoa-llamas

It’s nutritious, tasty, and versatile: quinoa – a grain-like crop grown primarily for its edible seeds – is a steadily-growing Fairtrade product among small-scale producer organizations. Six cooperatives and associations (four in Bolivia and one each in Peru and Ecuador) are currently certified Fairtrade, a fact that was relevant during the International Day of the Cooperative on July 6.

High global demand for quinoa means the future looks bright for this traditional crop of the Andean region of South America.  From 8 to 12 July, scientists, researchers, academics, and developers have gathered in Ecuador for the fourth World Congress of Quinoa to discuss the importance of quinoa on the global stage and how to ensure that its rapid growth is sustainable.

Carla Veldhuyzen, Regional Manager of the Andes Region for Fairtrade International, reports that the global spotlight on quinoa is welcome news to the farmers. She recently visited small producer organizations in Bolivia, including the oldest Fairtrade Certified quinoa small producer organization, ANAPQUI, which gained certification in 2001.

Risks of a quinoa boom

As the Andes’ “golden grain” has found its way onto more and more supermarket shelves in consuming countries, it has gone from a niche health-food product to a mainstream dietary staple. The sharp increase in demand has driven prices up, which has also raised food security concerns.

The issue is that quinoa may become so expensive that the crop’s traditional consumers in the Andes won’t be able to afford it and will turn to less-healthy imported alternatives. Another worry is that quinoa farmers won’t keep as much quinoa for their own family consumption, opting to sell as much as possible.

Veldhuyzen says that these concerns – which are discussed much more seriously outside of quinoa-growing regions – are legitimate, but that the Fairtrade groups don’t see them as particularly serious issues.

“They say they are consuming less quinoa, but that's not just because they cannot afford it anymore or because they want to sell all of their quinoa and buy cheap food themselves,” she said. “It's also due to changes in the way of life. [Life moves fast], and just to prepare a plate of quinoa is a lot of work. They don't have that time all the time. They aren't worried about it and most say they continue to consume it sufficiently.”

7. carla-veldhuyzen-tito-medrano-flo7. quinoa-ANAPQUI-processing







 Producers’ concerns

The more troubling issue that farmers have highlighted has to do with sustainable methods of production. The high price of quinoa has brought many people to the area trying to quickly capitalize on the booming quinoa business.

“People who never were in the quinoa business [are] just suddenly coming to the region and wanting to grow quinoa [without] really using the traditional practices.” Veldhuyzen said. “The traditional growers have been living from quinoa all their lives and they know that the land needs it.”

A quinoa plant itself is quite hearty, but it can only thrive if the soil has been properly prepared. Crops should be rotated so the soil has at least a year to rest between harvests, and the use of organic fertilizer such as manure is considered essential.

The cooperatives are required to dedicate at least a third of the Fairtrade Premium for environmental measures, which includes encouraging farmers to keep llamas or alpacas for manure production, the planting of living fences (native trees and shrubs) to protect against wind erosion, and training for sustainable methods of mechanized cultivation.

Keeping quinoa local

There are also programs in place to help ensure that quinoa – a source of protein and several minerals – remains part of the local diet. In Bolivia, ANAPQUI sells several hundred tons of quinoa to the government, which is included in food packets given to thousands of pregnant and nursing women each month.

Quinoa has become part of school breakfasts in Peruvian schools, and farmers across the region are taking part in projects that encourage them to grow additional vegetable crops for home consumption rather than devoting every available plot to lucrative quinoa cultivation. Keeping part of the quinoa harvest for family consumption is also encouraged.

Striking a balance between a healthy business and a healthy diet is an important consideration for quinoa farmers and consumers.

“I think it has helped actually, all this commotion [about food security], to have people reflect on what they’re doing. It puts an emphasis on developing strategies to produce in a more sustainable way,” Veldhuyzen said.

2013 Rio Global Fair Trade Week: WFTO Conference Brief Report

(By Michael Sarcauga, World Fair Trade Organization)

WFTO Members Group photo

The last week of May saw a great leap forward for Fair Trade and small producers. It was also a momentous week for Rio being the first Global Fair Trade Capital, and the World Fair Trade Organization (WFTO) for introducing a new guarantee system that champions the interests of small producers.

The WFTO led a historic event in organizing the first ever Global Fair Trade Week celebration in Rio de Janeiro, Brazil. Together with the Brazilian authorities and non-government organizations, the weeklong Fair Trade celebration was regarded a great success by many. See the full list of organizers here.

Various events that highlighted significant progress of Fair Trade and solidarity economy took place in Rio: International Fair Trade Fair at Copacabana beach, Fair Trade fashion show, ethical culinary arts week featuring Brazilian cuisine, seminar on the Brazilian National Fair Trade System, presentation of Professor Paul Singer, and the WFTO biennial conference. It was a week packed with Fair Trade activities!

WFTO President Rudi Dalvai with Prof Paul SingerPanelists during the plenary session on Fair Trade certiifcations

The 12th WFTO biennial conference[i], as one of the main events, was attended by more than 150 representatives of Fair Trade organizations, solidarity economy groups, the academe and other non-profit groups from 42 countries. A full house of more than 450 participants attended the last day of the conference (28 May) when monitoring and various Fair Trade certifications systems were discussed. See conference program and report here.

WFTO was the first organization to bring together various players of Fair Trade. Conference participants learned firsthand information about various guarantee systems from IMO, WFTO, FLO Cert, Ecocert, FUNDEPPO and the Brazilian National Fair Trade System. The potential synergies of these systems were also tackled with participants throwing their questions to the panelists. The limited time was just not enough to accommodate all the questions from the participants. 

It was historic for WFTO when members said ‘Yes’ to important resolutions during the Annual General Meeting of members of WFTO:

  • Yes to the WFTO Guarantee System and launch of the WFTO Product Label;
  • Yes to a Global Fair Trade retailer standard with 60% or more for Fair Trade products;
  • Yes to a dynamic collaboration with the International Fair Trade Towns Movement;
  • Yes to strengthening our work on Gender;
  • Yes to strengthening our work on fair prices and fair wages;
  • Yes to creation of synergies with other Fair Trade certification bodies.

 Members said yes during the AGM
The conference report is available on the WFTO website. Get a glimpse of what transpired at the conference through the report. Videos, photos, and presentations are also available. Visit the conference report page here
You can also watch a short video from the conference:

[i]The 12th Biennial Conference of the WFTO was held from 26 to 28 May 2013 during the Global Fair Trade Week celebration, which ran from 26 to 31 May 2013. The WFTO holds biennial conference in odd years, i.e. 2013, 2015, etc. The next biennial conference will be in Milan, Italy in May 2015.


What follow-up by the EU to the Rana Plaza tragedy?

(Joint article by AchACT and the Fair Trade Advocacy Office)

The collapse of the Rana Plaza building in Dhaka, Bangladesh, on 24 April 2013, which ended up in a tragedy with more than 1100 dead and 2500 injured workers, highlighted again that garment workers face extremely bad working conditions, including unsafe working places and poverty wages. Their human and workers’ rights are systematically violated with contempt by their employers and client companies, most of them from Europe or North America.

All over Asia, garment workers are mobilising themselves. They demand the respect of their rights. They want to be paid a living wage. 

Following Rana Plaza disaster, the European Parliament[1] and the European Commission[2] have recognised the need to improve working conditions and workers’ rights respect in the garment sector. This is a first step that needs to be followed by concrete actions and legislation.

Living wage is a Human Right

The garment industry provides millions of job in Asia. If the industry contributes to increase global wealth, the wages paid don’t allow millions of workers to live above the poverty line. All garment workers in Asia need a substantial wage increase to be able to provide for themselves and their families basic needs - including housing, food, education and healthcare. A living wage is the cornerstone of decent work and decent life. It is a right recognised by the United Nations Universal Declaration of Human Rights (art 23)[3]. However often when workers struggle to improve their wage and conditions in one country, companies and clients relocate to another country where wages and conditions are lower. 

That’s why Asian trade unions and labour rights organisations from across Asia created the Asia Floor Wage Alliance (AFWA). The AFWA represents the demands of the workers themselves and call for a living wage to be paid to all garment workers across Asia.

EU and Member States have duty to ensure a living wage to garment workers

As established by the UN Guiding Principles on Business and Human Rights (UNGP), the European Union (EU) and its Member States have the duty to ensure that businesses operating within their territory/jurisdiction respect human rights. It includes to effectively ensuring that companies’ practices don’t have negative impact on Human Rights, including the right for workers in their supply chain to be paid a living wage.

To hold European and international companies accountable

This duty cannot be avoided by transferring authority to enterprises by simply “encouraging companies to promote workers’ rights in line with Corporate Social Responsibility guidelines”, as announced by EU Trade Commissioner Karel De Gucht[4].

The EU and Member States should implement their duty to protect the right of garment workers making clothes for European companies and public bodies and ensure they are paid a living wage, through effective policies, legislation, regulations and socially responsible procurement. This should be done by clarifying the concept of human rights due diligence and identifying appropriate ways of embedding supply chain responsibility in its legislation and policies.

The Clean Clothes Campaign has identified some appropriate ways for the EU to assume its duty. The EU and Member States should firstly make compulsory the disclosure of information on place of production as well as employment and wage conditions in which clothes sold by European companies are made. They should include the respect of a living wage and workers’ rights in the EU trade policy and trade agreement with all garment production countries. They should also include the respect of workers and Human rights in the call for tenders of promotional and work wear and include credible and efficient means of verification. For more information: www.cleanclothes.org/livingwage or www.achact.be/salairevital

Need for a comprehensive supply chain approach

In the wake of the Rana Plaza tragedy, the Fair Trade movement has also drawn the attention of the European Union Institutions to the need to adopt a comprehensive approach across the garments supply chain, with the goal to ensure fair trading conditions across the supply chain. This should include measures to empower, for example, cotton farmers that supply garment factories. It should also include putting in place a robust system to phase out Unfair Trading Practices across the supply chain and ensuring each step in the chain (in particular the weakest actors) get a fair share of the price paid by the final consumer.


[3]“Everyone who works has the right to just and favorable remuneration ensuring for himself (sic) and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection.”


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      The first EU Cities for Fair and Ethical Trade Award is officially launched!


      08 December 2017 (Brussels)Yesterday, the European Commission officially launched the first EU Cities for Fair and Ethical Trade Award. The Fair Trade movement warmly encourage local authorities to give the necessary visibility to their key contributors to make trade Fair by joining the competition.

      The long-awaited EU Cities for Fair and Ethical Trade Award has been officially launched yesterday. This was a commitment that the Commission took in October 2014, when the current EU Trade strategy was launched.

      The purpose of the award is to:

      • Recognize and celebrate cities’ achievements and positive impact in the areas of social, economic and environmental sustainability in international trade. 
      • Emphasize Fair and ethical trade schemes, as well as other non-governmental sustainability schemes, which may bring more sustainable opportunities to small producers in third countries and thus support sustainable and inclusive development.

      The call for applications is now open and EU local authorities can apply until April 2018. The winner is expected to be announced in Brussels in June 2018.

      “The launch of this award has been strongly requested by the Fair Trade movement and the more than 2000 Fair Trade Towns. Therefore, we welcome this initiative which gives the necessary visibility to the contribution of local authorities in promoting sustainable consumption and production models.”

      Sergi Corbalán, FTAO Executive Director

      The Fair Trade movement looks forward to supporting the European Commission and the International Trade Centre, appointed to set-up the award, to make this initiative a real success! The Fair Trade movement will mobilise its network to ensure a high participation of EU local authorities in the award. It will also seize the opportunity to raise awareness on the role of local policy makers in promoting sustainable development through trade.

      You can learn more about the award and how to apply here

      You can read FTAO’s toolkit on localising the SDGs through Fair Trade here

      A pdf version of this press release can be found here.


      The Fair Trade Advocacy Office (FTAO) speaks out for Fair Trade and Trade Justice with the aim to improve the livelihoods of marginalised producers and workers in the South. The FTAO is a joint initiative of Fairtrade International, the World Fair Trade Organization-Global and the World Fair Trade Organization-Europe.


      Peter Möhringer | moehringer@fairtrade-advocacy.org | Tel: +32 (0)2 54 31 92 3

      Fair Trade Advocacy Office

      Village Partenaire - bureau 1 | 15 rue Fernand Bernierstraat | 1060 Brussels – Belgium



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