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Fairtrade Mark India launched in November

11 Fairtrade India celebrationsIndian farmers and workers have been key contributors to the thriving international Fairtrade labelling family of smallholder producers, workers, unique brands and exporters for almost 19 years. In 2012, Fairtrade certified Indian farmers and workers received € 2.4 million as Fairtrade Premium above what they would otherwise have received in the market.

On 21 November 2013, Fairtrade India was set up as a not-for-profit company, joining the global Fairtrade International family. Moving beyond the South-North trade model, it focuses on selling Indian-produced products into the Indian market. Home grown brands are already available providing rice, tea, coffee, spices and cotton for Indian consumers and businesses. A range of wholesale Fairtrade certified products are also available, including cotton, coffee, rice, sugar, spices, dried fruit, cocoa and coconut.  

Fairtrade India is now aiming to build on the success of the export model, in order to sell Fairtrade certified products directly to the growing Indian market to further benefit the most vulnerable and marginalised producers, while helping the environment, and raising awareness.

“This is an exciting opportunity for India to demonstrate that it can actually lead on ethical consumption and show its support for our small farmers. Buying Fairtrade is an immediate way for us to directly support the poorest farmers, and the environment,” said Abhishek Jani, CEO of Fairtrade India.

“Fairtrade has made a tangible difference in the lives of Indian farmers. We’ve been able to invest in our communities, and have greater power in our trading relationships thanks to the Fairtrade movement.  With the launch of Fairtrade India, we now have a chance to increase the impact much further,” said Tomy Matthew, Chair of the Association of Indian Fairtrade Producers.

To read more about the Fairtrade certified producers in India see:

For more information visit Fairtrade India http://www.fairtradeindia.org/

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